Simply Marvelous BBQ Peppered Cow was created to be used with beef dishes, it enhances the natural flavors already in beef creating a mouthwatering masterpiece. The Peppered Cow BBQ Rub is a wonderful blend of peppers and spices that will take your BBQ beef to the next level. Peppered Cow Dry Rub is competition tested and approved by judges, sprinkling Peppered Cow on your beef will make your BBQ dish blue ribbon worthy. Even if you're not in the competition circuit, your family will never want to eat beef with anything else other than Simply Marvelous Peppered Cow Dry Rub, It's just that good. Peppered Cow will become your go-to beef rub after just one taste.